Field Management

Create comprehensive field dictionaries and manage your Marketo field documentation with professional Excel export capabilities.

What is Field Management?

The Field Management feature in Marketo Admin allows you to create detailed documentation of all fields in your Marketo instance. This includes custom fields, system fields, and their usage patterns across campaigns and programs.

Key Features:

  • Extract complete field inventory
  • Generate field usage reports
  • Export to professional Excel format
  • Track field types and properties

Benefits:

  • Maintain field documentation
  • Identify unused fields
  • Support compliance audits
  • Onboard new team members

Best Practices

Regular Documentation Updates

Generate field dictionaries quarterly to maintain current documentation and track field usage changes over time.

Field Cleanup

Use the usage analytics to identify unused fields that can be safely removed to optimize your instance.

Team Documentation

Share the exported Excel file with your team to ensure everyone understands field purposes and naming conventions.